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Koelnmesse has teamed up with Innova Market Insights, official knowledge partner, for the first THAIFEXtaste Innovation Show to offer an amalgamation of industry trends and insights that are propelling business growth with insights on packaging, technology, and flavor drivers.


The show also includes the return of the Top 50 Innovative Products after a successful refresh last year, presented in collaboration with Innova Market Insights. The zone will showcase innovative food products and product designs from around the region based on criteria ranging from uniqueness in taste and packaging of products, to the type of ingredients within, and overall presentation.


Check out the top 50 Innovation Showcase!




Innova Market Insights Partners THAIFEX-World of Food Asia 2018


From revolutionary food products to intuitive product designs, the THAIFEX taste Innovation Show propels businesses forward with the industry's latest trends and insights.


The market research company will provide live presentations on the trends taking product development forward, with insights on packaging, technology and flavor drivers.

Official Knowledge Partner



Non-GMO food is gaining popularity among the consumers. With the onslaught of its numerous health benefits, its demand is expected to go through the roof over the coming years. The global organic food market was valued at US$77.4 billion back in 2015 and has since only experienced robust growth. The organic food market in Asia Pacific is expected to have the highest growth in Asia Pacific from 2016 to 2025 where it is projected to achieve over 12 percent of global revenue.


THAIFEX – World of Food Asia 2018 is set to put over 250 companies offering organic food products on display! Buyers and visitors can expect to be presented with a wide variety of product offerings on organic products and new trends, which will be professionally delivered over at IMPACT HALL 1.


Predicted to be worth US$1.6 trillion by 2018, the halal food market is growing faster than the conventional food market. Additionally, its growth potential is exaggerated as industry experts predict for it to constitute to almost 17% of the global food market by 2018.


Come explore new opportunities at THAIFEX – World of Food Asia 2018, where over 700 companies will be showcasing products with halal certification across the 11 THAIFEX Trade Shows. Additionally, buyers and visitors can search for companies specialising only in halal certified food products at the dedicated zone located at IMPACT Hall 1.


The Franchise industry is still a popular destination for investments among the Thai. Boasting over 500 franchise concepts back in 2016, the franchise industry accounted for a 5% year-on-year growth in the following 12 months. It is estimated that the number of franchise market generated a total of $6 billion revenue in 2016 with food restaurants, quick service and casual dining have the largest market share of about 24 percent, while bakery and beverage (including coffee shops) are second with about 22 percent of the total.


The local franchise business can expect immense support from Thailand’s department of business development (BDD). The department is bringing together more than 30 enterpries under the Thai Franchise Pavilion located within the THAIFEX Franchise Market at IMPACT Hall 1.

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